One of the biggest struggles that companies face is finding marketers that stand out from the crowd, particularly with content creation.
I saw a forum post not long ago where someone asked what blogs they follow for marketing information. Interestingly enough, most of the people that responded mentioned individuals rather than company blogs.
Isn’t it interesting that when it comes to influence, solo bloggers often outperform well-funded companies? Some businesses even have 6-7 figure marketing budgets dedicated to online marketing.
So how is it that solo bloggers are able to effectively compete against larger businesses for attention? And what can companies do to create more engaging content? Here are a few things to consider.