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LinkedIn Pulse: 9 Lessons and Changes in LinkedIn Publishing

LinkedIn Pulse: 7 Important Changes to LinkedIn PublishingLast year, I published a study on how top LinkedIn publishers are getting featured on the Pulse. It is one of the most popular posts on my blog with over 3,000 social shares.

Soon after, I started publishing my own articles on LinkedIn. I managed to get one out of three posts featured in a content channel, resulting in hundreds of new followers and even subscribers to my blog.

I took a break for awhile because I was busy with other things, but I’m planning on continuing soon.

Publishing on LinkedIn can be a great way to create awareness for your business or personal brand.

But I noticed some important changes to the platform that you may want to be aware of and also wanted to share a few lessons learned from publishing on LinkedIn.

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Find Email Addresses – 60+ Tools and Tips to Find Someone’s Email

60+ Tools and Tips to Find Email Addresses via @sbizideasblog

In business, finding email addresses is often an important first step in building relationships or getting sales leads. Email outreach can be used for any of the following:

  1. Content Promotion
  2. Media Coverage
  3. Increasing Sales
  4. Growing Your Network of High-Value Contacts

However, finding email addresses can be a challenge. Some people don’t have their direct emails listed and it can also be time-consuming to find all the email addresses that you need.

Luckily, people have created a lot of tools and resources that can help you more easily find email addresses. I’ve used some of these tools myself for outreach campaigns that resulted in thousands of social shares to some of my blog posts and to find contact info for potential sales contacts.

Although finding contact info isn’t hard, people should use this information responsibly by making sure their message is relevant to the recipient, personalized and well targeted. Forming mutually beneficial relationships is what makes outreach efforts worthwhile.

This guide delves into numerous ways that you can effectively find email addresses of people you may want to contact.
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Syndicating Content: Get More Traffic Without Screwing Up Your SEO

Syndicating Content: Get More Traffic Without Screwing Up Your SEOIn a previous article, I wrote about how many SEO’s are needlessly afraid to syndicate content because they don’t want to get a duplicate content penalty with Google.

I also mentioned that I was planning on syndicating my own content to get more leverage from articles that I write.

Before you go off and do the same, I want to discuss syndication in more detail as well as some more specifics on how I plan to syndicate.

Syndication can give you more exposure for each article you write. Sometimes much more.

 

In this post, I’ll discuss:

– Why Google says there’s no penalty for offsite duplicate content

– How search engines treat offsite duplicate content

– How to safely syndicate content for more leverage

– Where to syndicate your articles and what to look for

 

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Why Following Your Passion Is Bad Advice for Starting a Business

A common piece of advice that I hear frequently for people wanting to start their own business is to “follow your passion”.

This piece of advice has become popular for several reasons.

First of all, people want to believe that running their own business will not only be highly profitable, but also fun.

Secondly, when doing something for a long period of time, it makes it much easier and sustainable if the process is enjoyable.

Why Following Your Passion is Bad Advice for Business via @sbizideasblog

However, to understand why this can be dangerous advice, we should first look at the definition of passion.

According to dictionary.com, passion is defined as follows:

“any powerful or compelling emotion or feeling, as love or hate”

 

The problem with passion is that “passion” is an emotion. And emotions eventually fade. Emotions are temporary, but businesses require ongoing execution to survive.

Running a business requires perspective and sustainability. And truth be told, while some parts of running a business are enjoyable, there are probably other aspects you may not enjoy.

So why else is “following your passion” not the best advice for business and what should we do instead?

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Multiply Reach with Syndication: Why Offsite Duplicate Content Isn’t Always Bad

My SEO Duplicate Content ExperimentIn recent years, a lot of SEO’s have come to believe that offsite duplicate content can hurt your search engine rankings.

I’ll admit that I was one of them and I think in some cases that it can.

But there are legitimate reasons for duplicate content, like syndicating your articles to higher traffic sites for more exposure.

While syndication can get your more traffic and exposure, it DOES create duplicate content on the web.

And when search engines rank content, they usually only show one copy of an article in the search results.

With updates in Google’s algorithm that penalize off site duplicate content, a lot of SEO’s avoid duplicating content like the plague.

Is syndication a good strategy? Or is it dangerous for SEO?

Let’s take a closer look…

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All rights reserved © Small Business Ideas Blog, 2014
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Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.
SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.