If you run a local business, then you may want to look into mobile marketing for your business.
According to research from The State of SMS, 90% of SMS messages are read within 3 minutes of receiving them and an estimated 48.7 million consumers will opt in to receive SMS messages from businesses by 2020.
Comparatively, according to a Hubspot study of over 25 million emails, the average email open rate is 37%. Other studies show that average email open rates may be as low as 20%.
Furthermore, SMS produces an average of 6-8 times more engagement for retailers than email marketing. They can also get customers to your business and result in an average of over 30-50% redemption rate for coupons.
So how can you get started with SMS marketing?
There a lots of software solutions for SMS marketing. Here are some that you may want to look into if you want to get started with mobile marketing.
