In February of 2014, LinkedIn opened up its publishing platform to it’s members, meaning anyone can apply to publish articles on LinkedIn. I became interested in LinkedIn’s publishing system when I noticed that even first time writers were able to get featured on the Pulse and get ten thousand views or more.
For a 30 day period, I recorded data on about 300 posts that got featured on the Pulse. Then I started experimenting on my own by writing my own posts.
In this post, I’m going to share some of the details of this study and some insights from my own experiments with publishing on LinkedIn.